At Yamaha we are driven by our ongoing ambition to be a Kando*-creating company. With ingenuity and passion, we aim to deliver a feeling of deep satisfaction and intense exitement and offer a more fulfilling life for people all over the world through our products and services.
* Kando: the simultaneous feelings of deep satisfaction and intense excitement when experiencing something of exceptional value.
Our slogan: Revs your Heart Yamaha products have the power to move people;not only physiclly, but also to a more positive state of mind. There’s nothing more powerful than that moment you open the throttle on your Yamaha. Creating opportunities and memorable experiences that get the heart racing is what Yamaha is all about.